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- Sh0rtstak, on 11/20/2008, -0/+33Its about time. I am tired of using bolt cutters to get a damn race car out of the packaging for my kid. Recyclable too!
- flygirl62, on 11/21/2008, -0/+2It just amazes me that there hasn't been a lawsuit over this kind of packaging yet. In our litigious society, it's surprising that someone hasn't sliced a finger, lost mobility, and said, "it's the company's fault because of the packaging." Personally, I *do* feel that you're responsible for your own use of scissors, knives, or utility knives, but an injury *is* unquestionably a foreseeable event.
- thestrongrope, on 11/20/2008, -0/+15Man the over packaging that is done by some companies is ridiculous. Yeah its bad for the environment but It is such a waste of money also.
- moothemagiccow, on 11/21/2008, -1/+12It's to prevent theft. Makes sense in stores, but not online.
- linagee, on 11/21/2008, -0/+2How does it prevent theft if someone walks around with scissors?
- moothemagiccow, on 11/21/2008, -1/+12It's to prevent theft. Makes sense in stores, but not online.
- jzuska, on 11/20/2008, -0/+19Honestly, my teeth thank you.
My dentist. He's pissed.- BoonTobias, on 11/21/2008, -5/+1twss
- Grok22, on 11/21/2008, -0/+2But the over-packaged products probably paid off his loans for med school, and bought him that new bmw
- humanedited, on 11/20/2008, -4/+12Nice. Hope the dildo manufacturers take note of this
- Sh0rtstak, on 11/20/2008, -4/+1what?
- MacParrot, on 11/21/2008, -3/+5You haven't heard about all the women (and most likely some gender-confused men) who couldn't wait to get their sex toys out of its packaging and cut up their fun bits? It's epidemic!
- burrgrinder, on 11/21/2008, -1/+1Never bought a dildo huh? Most of them ship in easily openable clamshells (snapped together instead of heat sealed).
Sorry, ruined your joke.
- Sh0rtstak, on 11/20/2008, -4/+1what?
- amandaw33, on 11/21/2008, -1/+16amazon has a big advantage as they don't have to package for theft like a store does... while still allowing customers to see the product
- itsthebrod, on 11/21/2008, -1/+2I feel ignorant without customer reviews whenever I shop in real stores too...
- ricksite, on 11/21/2008, -0/+2I usually look things up on Amazon on my iPhone when I am in a real store. They have a mobile interface with reviews. It isn't super fast but if I am unsure of a big purchase, it is helpful.
- itsthebrod, on 11/21/2008, -1/+2I feel ignorant without customer reviews whenever I shop in real stores too...
- BoonTobias, on 11/21/2008, -10/+2what, not the onion?
- Jarett, on 11/21/2008, -0/+4I don't think anyone would confuse this for an onion article.
- user225937, on 11/21/2008, -0/+6Does that mean that I can store the product in the shipping package like I used to? Amazon, I love you more each day.
- cheesebandit, on 11/21/2008, -0/+4No more hospital visits on Christmas anymore! :) YEAHHHH
- tyfoster, on 11/21/2008, -2/+4this is fine for online shopping, i don't see this trending into actual stores though
- RudeTurnip, on 11/21/2008, -1/+3That's OK...actual stores are incredibly wasteful themselves for most consumer goods. Stuff can be packaged more efficiently and shipped as-needed from central warehouses instead of having thousands of cars milling about in parking lots. Imagine how much land could be reclaimed for farming or homes if we had fewer parking lots.
- ncc74656m, on 11/21/2008, -0/+6Hooray for Amazon going green (and sticking to it)!
Death to the clamshell! - ShyGuy91284, on 11/21/2008, -1/+2Looks good. Although I could see quite a few parents opting for the bad packaging since a plain cardboard box will not get the result a lot of parents probably want when their kid unwraps their new toy. Although it may be slightly less environmentally friendly and more difficult to recycle, they should consider at least printing an image of the product on the plain box (Not a parent, but someone who would have said "huh?" as a kid to that kind of appearance after unwrapping something).
- bmalnad, on 11/21/2008, -0/+3I am a parent. Don't underestimate children. They'll keep digging until they figure out what's in the box. They won't unwrap it and then say "oh, it's just a brown box.", and then set it aside. When my kids were very small, I eliminated the boxes completely. I'm sure most other parents do this too, especially with all the plastic and wires to get through. It's better just to unpack the toy and cover that with wrapping paper.
- Grok22, on 11/21/2008, -0/+2My dad used to unpack them and play with/make it so it was instantly playable. come to think of it he still does this, though i think its more so he can play with it.
- burrgrinder, on 11/21/2008, -0/+1When I was a kid, I'd often get toys packaged in larger boxes that were unrelated, either because multiple things would be in that box, or my parents were mean and just liked to watch me struggle with the packing tape. When I unwrapped a food processor box, I didn't think "oh great, a food processor!" and stop there.
I really don't see kids caring about this. All it means is that their reaction will be triggered when the brown box is opened instead of when unwrapping.
- bmalnad, on 11/21/2008, -0/+3I am a parent. Don't underestimate children. They'll keep digging until they figure out what's in the box. They won't unwrap it and then say "oh, it's just a brown box.", and then set it aside. When my kids were very small, I eliminated the boxes completely. I'm sure most other parents do this too, especially with all the plastic and wires to get through. It's better just to unpack the toy and cover that with wrapping paper.
- skimmas, on 11/21/2008, -0/+2very nice
- asgardshill, on 11/21/2008, -2/+1Clamshell packaging: A necessary evil in a brick-and-mortar environment. But I still hate it.
- mistafreeze, on 11/21/2008, -0/+3Best thing is, the prices are also cheaper (at least currently), picked up an sd card, saved 5 dollars. Got to love amazon!
- breakhappy, on 11/21/2008, -2/+6They've finally nailed down the root-cause of the economic crisis. We'll be out of the woods in no time at all now.
- diggtochina, on 11/21/2008, -1/+3old news
- SirChasm, on 11/21/2008, -1/+5and has been on Digg before
- wristpull, on 11/21/2008, -1/+4This story has "broken" at least four times in the last two weeks... we all know already!
- numbnick, on 11/21/2008, -1/+2Is Amazon a sponsor on Digg?
- gaiserrc, on 11/21/2008, -0/+5I had to take out that same pirate ship for my son for his birthday. It was secured by like forty pieces of barbed wire and other pieces were attached with micro screws. He had already moved on to something else before I could get it out of the box.
- j3rm1981, on 11/21/2008, -1/+2Well done, Amazon. But not only do you have to convince product makers to use 'low impact' (frustration-free) packaging, but for the best benefit, you have to convince consumers to recycle it!
- vizeroth, on 11/21/2008, -0/+6Even if people don't recycle it (which has debatable benefit with paper-based products anyway), cardboard boxes will be more environmentally friendly in landfills than plastic clamshells anyway.
- bmalnad, on 11/21/2008, -0/+4Definitely. Cardboard degrades much faster than plastic and wires.
- j3rm1981, on 11/24/2008, -0/+1Brilliant replies. This is how the digg comment system _should_ work!
- fuzzynyanko, on 11/21/2008, -0/+4I can't blame them for doing it on a small scale first, and in fact I think it's smart. Amazon is looking like they are partnering with other companies, which is probably better when it comes to warranty issues.
- TTURabble, on 11/21/2008, -2/+1I never had a problem with the plastic deathtrap packaging. Heres how I open them for when you run across your next one. Get a knife (not a kitchen knife, a real "swiss army" type knife) and make a hole in the flat part of the package so you can insert the blade inside the package (between the plastic sheets). Once the knife is inside start cutting along the edge of either the front or the back of the packaging, all the way around, until you come back to the original hole you made in the plastic. If you did this right, it means that the entire front or back of the package will come off as one sheet, and you can get to your item without having to tear or rip the plastic.
- CedEx, on 11/21/2008, -0/+1Really? Man, I guess I've been doing all wrong.
My method involves stabbing the package randomly and screaming, "Jeebus, OPEN SESAME ALREADY!"
- CedEx, on 11/21/2008, -0/+1Really? Man, I guess I've been doing all wrong.
- jeexbit, on 11/21/2008, -0/+2Good move Amazon...
- thinboyslim, on 11/21/2008, -1/+2My pirate ship arrived!
- CedEx, on 11/21/2008, -1/+0Now say that again while fish hooking your mouth on both sides!
- thumbwar, on 11/21/2008, -0/+3It does annoy me when I get an SD card or something else tiny and it's encased in razor-sharp, titanium-hard plastic!
Way to go Amazon - fribhey, on 11/21/2008, -1/+2amazon currently offers a whopping 19 products with frustration-free packaging.....
http://www.amazon.com/gp/feature.html/?ie=UTF8&doc ...
offer more and maybe i will care.- ricksite, on 11/21/2008, -0/+3They are going to add more and they have said they would like to offer all products frustration free someday. They had to start somewhere. If they get a buzz going, it will be easier to get manufacturers onboard.
- Sherman901, on 11/21/2008, -1/+3are they going to charge extra for it?
- cJw314, on 11/21/2008, -2/+1lolz; i wouldn't doubt it.
- spriggig, on 11/21/2008, -0/+2The point of the frustration-inducing packaging is to dissuade the buyer from returning the product--although not true many customers think once they've destroyed the package, they can't return the product. The fact that such packaging exists at all shows how little big manufacturers care about their customers.
- jeremyosborne81, on 11/21/2008, -1/+1So, this step forward is just to step back to simple packaging like we had 100 years ago?
- jessehadden, on 11/21/2008, -1/+1This is a bad idea. How will Amazon present impulse-buy products right in front of the checkout register, if they're just in these plain boxes?
- fluhartyml, on 11/23/2008, -0/+0The concept is a good idea but isn't amazon taking the products and then repackaging them? throwing away the original packaging.
Amazon's vendors don't have to worry about shoplifting basically because when you do finally come in contact with the item, you already own it. - drugfree1, on 11/23/2008, -0/+1I actually had ordered a toy before I heard Amazon was doing this new packaging deal. It's awesome! The toy was well packaged, but I noticed that all the twisty things/all the usual parts of packing(all choking hazards) were GONE! Love it. Any one who has kids, can appreciate what Amazon is doing.
- DiggieHowser, on 11/24/2008, -0/+0Some clamshells are far worse than others. The optical mouse I bought last week came in a clamshell, but with a corner tab you can easily bend to open the container from the perimeter. I am not patient when it comes to new toys, and I'll actually avoid buying something in a Fort Knox clamshell if there is a similar product that will take less than 15 minutes and a Leatherman to open.
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